Description
Map your position. Chart your next move.
The Strategic Positioning Cube Template is a practical tool designed to help you apply the powerful three-dimensional logic of the Strategic Positioning Cube framework directly to your business. Unlike typical one-dimensional matrices, this template guides you through evaluating Who you target (market segments), What you offer (differentiation), and How you deliver it (production method)—so you can position your firm with clarity and precision.
✅ With this template, you will:
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Identify your current strategic profile across the Cube’s three critical axes: Mass vs. Niche markets, Undifferentiated vs. Differentiated products, Mass Production vs. Customization.
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Determine which of the six strategic archetypes (Cost Leader, Differentiated Leader, Mass Customizer, Niche Leader, Scaled Specialist, or Focused Innovator) best fits your current business model.
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Evaluate your strategic fit, revealing misalignments that drain competitiveness or margins.
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Explore transition paths to reposition in response to market shifts, competitive pressures, or internal growth ambitions.
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Spot competitor crowding and identify strategic spaces that offer new opportunities or defensive strength.
Each section of this template is carefully structured with sharp prompts and space to capture your insights, making it a hands-on tool for strategy workshops, executive retreats, or personal business planning.
Who is it for?
Entrepreneurs, business owners, consultants, marketing strategists, and corporate leaders—anyone who wants to turn theoretical positioning into a live, tailored strategy for their specific market reality.


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