Description

Position your business with scientific precision.

The Strategic Positioning Cube is a cutting-edge framework that expands classic strategic positioning into a three-dimensional model, blending Markides’ “Who, What, How” axes with timeless strategic continuums—market focus, product differentiation, and production approach. The result? A clear map of six distinct strategic positions: Cost Leader, Mass Customizer, Differentiated Leader, Niche Leader, Focused Innovator, and Scaled Specialist.

This Extensive Guide walks you through the full conceptual depth and practical application of the model, showing how to dynamically position your company in a crowded marketplace—or reposition to break free from strategic stagnation.

✅ What you’ll learn inside:

• How to identify where you truly stand along market segmentation (mass vs. niche), differentiation (basic vs. premium), and production (mass production vs. customization).

• The distinct logic, advantages, and risks of each strategic position—illustrated with real-world case studies from Tesla, Walmart, Apple, Nike, Rolls-Royce, Lululemon, and more.

• How to analyze your current position and plot logical moves to more competitive spaces.

• Ways to avoid crowded or vulnerable segments by strategically shifting your “cube coordinates.”

• How to integrate this model with Porter, Blue Ocean, and Markides’ dynamic strategy concepts for an advanced, multi-dimensional competitive edge.

Who is it for?
Business leaders, strategy officers, consultants, investors, and entrepreneurs—anyone who needs to position (or reposition) their company with analytical rigor and a clear blueprint for sustainable advantage.